Rubber and plastic cable upgrade four soft power

Technical standard cable industry shortboard

Standards are not only the comprehensive performance of product technology but also the technical means of competitive strategy. When we and the world's manufacturing power rivaled the when we began to invest in the eyes of the global economy, the domestic manufacturing capacity structural surplus, large scale enterprises began to enter the foreign market, we found that foreign economy except for the outside of a series of trade barriers to protect, often through the formulation of the technical standard to set up technical barriers. Technical barriers also allow us to pay enough for production costs and marketing costs. To be considered, we earn hard money or labor.

To enter the American market to pass UL certification, to Europe to comply with EU standards; even a European industry standard bodies every two years to a standard revision, and the launch of a new version, the purpose is very clear, is to let you turn around they formulate the standards. This is Outside the Box.

Different from our country, the western countries are a complete private ownership system, the "IEC" standard of the predecessor was born in a single enterprise, the main site of the product. But they have earlier market competition, the international competition strategy awareness. The awakening of consciousness is one of the important factors of national differences and regional differences. 

We do not object to the competition in China, but we also want to learn to compete with them. If China's own international bidding for large projects, but also set up with the "GB" technical terms, the future of the market will be clearly reflected in the market.

The key to the problem is that our standards are far from the demand for emerging industries and emerging markets. With industry development prospects of wind power, nuclear power, photovoltaic hybrid, smart grid, and a lot of cutting-edge products, there is no GB standard early intervention. 

The relationship between the market and the enterprise is like water and fish. Although we also dull ripe market for standard, we do not need to blame "GB" whether with China's economic development pace, in order to rubber cable huge market, to the economy of China cable into the global market lay in front of, we need to bear more standard competition consciousness and national sense of responsibility.

Focus on independent innovation and strengthen patent awareness

Patent and innovation consciousness is the concrete embodiment of soft power. Our country is still in the middle of industrialization and is facing a new challenge in innovation ability.

At present, domestic enterprises have a higher gold content of invention patents is relatively small, utility model patent more; multinational groups tend to apply for patents are generally invention patent, it can be seen that the gap between domestic companies and multinational corporations. In addition, the data show that, according to the per capita terms, the number of patents in China is only about 14% of the developed countries. Thus, it is necessary for us to improve the patent application.

Under normal circumstances, the industry's top backbone enterprises, patent data is also rising faster, and technological advantages are also obvious highlights. On the contrary, in the course of business, the protection of intellectual property rights is not attached to enterprises, enterprises need to protect the rights and other aspects will encounter a lot of difficulties. 

Is worth noting, that enterprises should with the status quo of the cable industry products, widen the open field of vision in science and technology, be concerned about the world rubber cable industry independent technological innovation source, integrate information resources, and spare no effort to promote technological innovation, so as to have more autonomous patent technology, patent products.

In the process of enterprise management, the research and production are out of line. The fundamental reason is inconsistent interest orientation of scientific research and production of the two major departments, leading to research units and enterprises between the lack of a common language, often mutual feelings "to play the lute to a cow", is essentially a test of comprehensive talent communication skills, such as your communication in place, in fact, the goal is to comments, research, and development of new products, the ability to see the talent play performance in every detail, the comprehensive quality of talents is very important.

Advocate green rubber cable　　

Advocate "green production" concept, the concept of green not only rooted in the minds of the majority of entrepreneurs, and also put into action and strict green production standards, the green, environmental protection, and safety concept into products R & D, production, marketing each link to; resource is limited, but also to the development of recycling economy and make a contribution to the construction of a conservation-oriented society.

In the rubber cable industry, the world's annual production of waste is 5000000 tons. There is the long-term storage of cable products, and the number of 10% will be piled into waste, which not only pollutes the environment but also is a great waste of natural resources. 

Humanity was once proud luxury high-speed growth of GDP, also because of environmental pollution, climate change, and "greatly reduced", states have been calling "green GDP" development mode and the mode of statistics, at present cable material regeneration utilization, such as copper, the aluminum recycling rate of more than 95%, polyvinyl chloride and polyethylene re-utilization rate is only 3%.

Transformation and social responsibility of private enterprises

From a global perspective, the value of the enterprise after the maximum profit value, business management values, and corporate social values are three stages of development. Today, the traditional value of profit maximization is gradually being replaced by the modern enterprise value concept which is a win-win situation with the enterprise society. Actively take on social responsibility, from the simple attention to prosperity, and economic growth to focusing on social harmony and prosperity.

Corporate social responsibility is not only charity, corporate social responsibility in society provides more high-quality products and services, reduces energy consumption, green environmental protection, expands employment opportunities and the construction of a harmonious society, and many other aspects. 

Entrepreneurs and social associations such as China and the world's Association, from the beginning of the realization of the dream of wealth to the leading social fashion business, will get the general recognition of society. Establishing the social public image of entrepreneurs is helpful to establish and promote the cultural idea and core value of the enterprise, which is helpful in attracting talents and promoting the sustainable development of enterprises. Bear social responsibility, but also the enterprise's soft power".