In order to subdivide the means to occupy the market, you must investigate the market and research market, test whether the market has enough sales worth to develop and find.
In addition, depends on whether there are resources and channels to find the user with the breakdown, and the formation of customer base. Regardless of their own conditions to follow the blind, or blindly pursue differentiation, is the breakdown of operational errors.
Segmentation of the market is not just a packaging from a name so simple, but also need to have a suitable for the breakdown of the sales channel, communication methods and resource allocation.
Any cable company in the development of a cable products, the first thing to consider is the cost and profit, many of our sub-product development is unsuccessful enterprises are too blind, did not consider these issues.
Of course, excessive price segmentation and constant crowding in the high-end market segment competition is very tragic.
But as long as careful analysis of many high-end brand brand value, we will find, whether it is high-end cable market, or low-end cable Market, price segmentation can still create a huge market opportunity.
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